About Us

The Purpose

A Blueprint for Freedom, Strategy, and Legacy

House of Franklins Inc. is more than a brand — it’s a blueprint.

At its heart, the House of Franklins is about freedom — not just financial freedom, but freedom of time, purpose, creativity, and impact. Through content, personals tools, and insights, we aim to empower entrepreneurs, creatives, and ambitious individuals to launch, grow, and manage their ideas like real businesses — no fluff, just focus.

We believe success isn’t a mystery. It’s a process.
And with the right plan, mindset, and execution — anyone can build wealth, lead well, and create something that lasts.

Here’s what we stand for:

Strategic Thinking – because dreaming is easy, but planning and execution make it real.
Ownership & Discipline – because freedom isn’t given, it’s built.
Legacy – because what you build should outlast you.

We’re on a mission to simplify business and strategy so everyday people can make smarter decisions, build better systems, and live fuller lives.

Whether you’re starting your first business, refining your vision, or just tired of doing things the hard way — this House is for you.

Let’s build something that lasts.
Welcome to the House.

The Founder

Founder | Strategist | Builder of the House

I’m Jonathan Franklin — a strategist by trade, a creator by nature, and the founder of House of Franklins Inc.

Born and raised in Marianna, Florida, I’ve always believed in the power of ideas, ownership, and discipline to shape a better life — not just for myself, but for the generations to come. By day, I work as a Research Specialist at Gartner Inc. and study Strategic Management as an MBA candidate at the University of North Texas. By night (and most weekends), I’m building this house — a brand, a movement, and one day, a firm that helps others do the same.

House of Franklins is my platform to document, share, and teach everything I’m learning about business, strategy, investing, and personal growth — not from a place of having all the answers, but from the perspective of someone doing the work, making the mistakes, and building the blueprint in real time.

This blog is for the dreamers who want to build smarter. For the underdogs carving their own lane. For the builders who see business as a tool for freedom — not just financial, but creative, spiritual, and generational.

My long-term goal?
To grow House of Franklins into a platform that empowers entrepreneurs, small businesses, and future leaders with the strategy, structure, and mindset to thrive.